Our core purpose as an Online Jewellery & Lifestyle Store is to align with these four words: Value for Money. Quality. Genuine. Beautiful.

  • Value for Money: We know that money is hard to earn and easy to spend. We understand the value of your hard earned money. Which is why we ensure that our esteemed customers get what they pay for. We do not expect our customers to pay for brand royalty. You get high quality products at reasonable rates. In short, our effort is to make sure our customers get what they pay for.
  • Quality: It is our constant endeavor to maintain the highest standards of quality while designing and crafting our products, so that our valued customers have no reason for complaint. You will find our product quality at par with the best in the market, without having to pay an exorbitant amount for the same.
  • Genuine: Gemstones used in our jewellery are authentic and verified before use. The pearls used are authentic fresh water pearls sourced from pearl farms. Stones used in our jewellery are natural and tested for quality. Our silver jewellery is authentic sterling silver (92.5% purity). All listed products have the specifications mentioned in their respective product descriptions for transparency.
  • Beautiful: This is our promise to you. Buy our products and see for yourself!


We follow five very simple steps to that we meet the core values of our company so as to ensure our customers have the best experience while shopping with us.

  • STEP 1 – SELECT: According to our core values, we ensure genuine pearls, stones and silver (sterling or pure) are used only. Raw materials are selected after testing for their genuineness and only from trusted sources of repute. We have special tie ups with our vendors so that bulk purchases are made at special discounted rates tailored for Selfmart, which we re happy to pass on to our customers so as to guarantee a value for money shopping experience.
  • STEP 2 – DESIGN: Our designing facility is in-house. While designing we try to come up with innovative and statement designs for our jewellery which make our customers stand out from the crowd and make you look beautiful.
  • STEP 3 – CRAFT: After finalizing the design, our crafting team gets to work! Many of our jewellery items are exclusively hand crafted and customized. Stringent quality checks are in place during this process to ensure our customers have no cause for complaint.
  • STEP 4 – PHOTO SHOOT: Our team of professional product photographers are handed over the finished products for a high resolution photo shoot to ensure correct and accurate colour representation in each product image. We try our best to make sure what you see is what you get.
  • STEP 5 – LISTING & CATALOGING: The final step is to start listing the products on our website and social media pages. We are also approved by Amazon and Flipkart and have our products listed there as well.